ONLINE MARKETING

Online marketing is a term which covers a broad range of tactics with the aim of putting your web site in-front of relevant customers and potential customers as they go through the process of researching your products and services and then move on to become buyers for your products or services. How do you make sure that when a customer is looking for your products or services (but has never heard of your company) and  searches on Google or Yahoo, your company comes up on the first page for
relevant searches.

That’s where Online Marketing comes in.     

It breaks down into 2 main Areas  

Organic Marketing

Search Engine Optimization

A website which is not ranked on a search engine and which has no SEO in place
can only be found by searchers who already know the exact name of the site.
That will get you some business but it will be Minimal compared to the business that
you could get if potential customers could find your site based on the products you
sell or the services you offer rather than just your domain name. SEO is a term used
to describe the function of adjusting site content both visually and at a code level to
present the best profile to a Search engine robot to allow the website to rank as high
as possible for Relevant searches on major search engines. If you would like to discuss
Online marketing options for your Company please contact us.  

Paid Search

Search Engine Marketing

This involves designing adverts both Text and Image. The advert is generally intended for
display in the Sponsored listings sections of the search page of the major search engines.
It can also be designed to appear with content on websites set up to receive such content.
This process is mainly used by companies aiming to get an immediate reaction or a call to
action and convert a search into a sale.


PPC (Pay Per Click) Campaign

This is the most common project in this area of paid search marketing. Following a detailed analysis of the Company, Customers, Competition, Industry and the aims of the Campaign, we would design, build and manage a Pay Per Click Adwords campaign which would aim to put the company’s website and its products in-front of customers at the optimum time to allow us to convert those searchers or lookers in buyers. Assuming a well set up site and shopping cart we can also track and provide
detailed reports thru analytics to show a multitude of results with the aim of allowing
us to fine tune the PPC campaign and give us a solid financial analysis of the campaign.

Our Staff are Google and Bing Certified Adwords professionals, whose aim is to get
the best Return on Investment (ROI) for your online Marketing and advertising dollar.

If You would like to discuss the options for PPC or Adwords campaigns for your
company please contact Us.



For many businesses a well rounded Online Marketing Campaign should also include
Social Media Marketing (Facebook, Linked In, My Space etc) as a means to reach out to
customers via yet another online medium. Social Media marketing can have its Organic as
well as Paid Search Components. As an Example we can set up and/or maintain a Facebook
page for your company as well as design and maintain a PPC campaign on Facebook to put
your products and services in-front of your target customers on Facebook which has a very
large and still growing membership base. You can then use the page to Promote new products
releases, Company updates etc to an Immediate audience who have already shown interest in
your company. These are normally custom projects so if you would like to talk about the
Potential benefits a Social media Presence could have for your business then please
contact us to discuss the matter in more detail.




If you look at your past customer records and past contacts that have been made through your website, you should have a wealth of email address from people who were interested in doing business with you. With the proper planning and some work we can set up a direct E-mail campaign. The campaign can them be used to keep customers informed about changes at your company, new staff, new products, Acquisitions etc on a regular basis and keep your company profile higher than that of your competition in your customers minds. Contact Us to discuss options for Direct mail Campaigns for your Company.          


You will note from the outlines above that there are many facets to an online marketing campaign, not all will be suitable for all companies and generally each campaign will be custom designed based on your company and the aims of the project. If you would like to discuss the matter in more detail you can request a quote or contact us via email or call us at 408-268-8117 or Toll Free 1-800-497-9334